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What does that mean?

In the digital space, where Content is the king, Maati Baani has always remained a notch above in producing original content. We are never short of ideas, mainly because we are never short of enthusiasm.
Maati Baani has created fresh musical identities for several brands.





The Music Yantra is worlds first online collaboration series featuring songs produced completely 
over the internet. In association with Vivanta By Taj, Maati Baani collaborated with over 70
musicians from 20 countries in a series of 6 songs and webisodes. This series has been coined
as one of the most innovative and culturally diverse effort in music ecosystem. Featuring 
internationally famous artistes like Shankar Tucker and Alaa Wardi, all collaborating through the 
internet, the series also shows the process of how the songs were created from scratch.


Maati Baani featured one of the most famous Youtube Star Vidya Vox for their song "Summer Love".
This song was a mashup of an original song and a classical bandish- with elements of Hip Hop dance and
was shot in Mumbai and Los Angeles.
Presented by : Vodafone Play
Style Partner : Flipkart


For Vodafone's Kisaan Mitr campaign, Maati Baani created the first ever Farmers Anthem sung by some of the most
famous folk musicians of India. The song was launched on 26 Jan, 2017 and received a warm response.
Shot over 5 states with real farmers, the video was one of the most vibrant depiction of the stunning farming
communities of rural India.
Agency : Geometry Global
Brand : Vodafone Kisaan Mitr


Our In-house production house, produced its first
commercial for Pepsi IPL. The track 'Lagan Laagi' was
appreciated by the masses and has gained around 6 Lac views
on Youtube.

For Brand association inquiries contact :

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